Koios Beverage Corp. (CSE: KBEV; OTC: KBEVF) (the “Company” or “Koios”) is pleased to announce that it has added David Woods , a veteran of the grocery and food industries, to the Koios advisory board. With experience from both the grocer and supplier sides, Woods’ professional experience will be invaluable to Koios as it seeks to continue building its presence both in grocery stores and through online retailing channels. The Company is confident that the addition of Woods to its advisory board will contribute to meeting many of Koios’ business objectives in 2020, as it makes new additions to its product line and targets new regional markets within the United States , particularly with healthy lifestyle food retailers such as Whole Foods Market Inc. (“Whole Foods“).
In 2006, Woods began his career at Whole Foods at the store level in the Denver area. He subsequently entered a buying role as a regional grocery buyer in Whole Foods’ office in Boulder, Colorado , and was later promoted to the role of associate coordinator of purchasing. In January 2020 , Woods completed his fourteen-year career at Whole Foods as a senior category merchant in the Salty Snacks & Shelf-Stable Dips and Salsas category, a position he held for nearly four years. For his performance, Woods was awarded three different All*Star recognitions from Whole Foods. Last month, Woods became Vice President of sales at LesserEvil LLC (“LesserEvil“), a producer of healthy snack foods based in Danbury, CT . Woods holds a bachelor of science degree from the Metropolitan State University of Denver , with a major in business administration, management, and operations.
The Company believes Woods will be a particularly valuable member of its advisory board, as aside from his business acumen in the areas of grocery and food, Woods’ career has exclusively been in the healthy lifestyle niche, which directly aligns with Koios’ company values. This market segment materially differs from other areas of grocery and food, especially as it continues to gain market share. As many consumers have become more savvy in recent years about the role of food and beverage choices in their overall health, the marketing efforts of unhealthy products have not withstood the test of skepticism from many consumers, creating significant opportunity for health-oriented food and beverage purveyors to acquire new customers by delivering authentic value. In a 2015 poll by Nielsen, approximately 88% of 30,000 respondents stated they are willing to pay more for healthier foods, also indicating a desire for “functional” products that can reduce disease or promote good health1.
Woods will join Aussie Jiwani, Travis Tharp , Andrew Fulton , and Chris Koons on Koios’ advisory board, complementing the unique experience and knowledge of each of these members. More information about Koios’ advisory board can be found on its website: https://koiosbeveragecorp.com/our-story/team-members/
As consideration for joining the advisory board, Woods has been issued 100,000 stock options in the Company at a price of $0.15 per common share, the price at which the Company’s shares closed at the end of trading on March 10th, 2020 . The stock options are valid for a period of two years and are subject to vesting restrictions.
Koios CEO Chris Miller commented, “We are incredibly excited to have David as part of our advisory board, as a uniquely knowledgeable mind in the area of healthy lifestyle food and grocery. Marketing in this segment is truly different from other segments, as success heavily relies on delivering genuine value to your customers and actively responding to their feedback. David thoroughly understands this as someone who has firsthand experience in many angles of this area. We are thrilled to be working with him, especially as we seek to put Koios products in the Whole Foods chain; something David’s experience and connections will likely be a key part of achieving.”